The sixth special training camp of Hisashi Business School--Case marketing and good houses call for good materials

On August 16, 2025, the sixth special training camp of jutone Business School, hosted by Li Danfeng, assistant to the chairman and general manager of marketing of the company, officially kicked off.

(President Li presided over the sixth special training camp of jutone Business School.) At the beginning of the meeting, President Li reiterated the core mission of the business school-to build a platform that cultivates jutone elite talents, empowers market practice, and drives the company's sustainable development. This special training camp focuses on the theme of "case marketing", and General Manager Li deeply analyzed its significance: relying on real customer cases, discovering and carefully creating "good stories" that can touch users 'emotions, so as to empower the justone brand and build a strong brand. Influence and effectively enhance customer trust.

(President Li reiterated the core mission of the business school and pointed out the theme of this issue) President Li reiterated the two core theories that support marketing: First, the current market is turning to connotative growth, and "a good house calls for good materials" has become a consensus. Jutone Stone supports users 'pursuit of value with good materials that combine performance and value. Among them,"good houses" are the industry embodiment of new quality productivity, while "good materials" focus on high-quality supply, competitive cost performance and innovative iteration-this is exactly the point of jutone's strength. Second, in the "post-real estate era", user demand has been upgraded from "having a house to live" to "living well", and the focus has shifted from price to value, forming a market pattern in which stock competition and quality upgrades coexist, and user value orientation is clear. These two theories point out the direction for case marketing: by telling justone's "good story", they build a bridge between product performance and users 'value expectations for a "good house".

(General Manager Li explained "good house" and the core logic of case marketing) During the discussion session, participating members had an in-depth exchange on "how to efficiently carry out case marketing." From deeply exploring customer pain points and success stories to enhance the sense of substitution and resonance, we talked about carefully building the moving narrative logic of "material properties-space value-beautiful lifestyle" and clearly conveying the comprehensive value of jutone products.

(Participating members listened carefully and actively discussed and spoke.) At the end of the meeting, General Manager Li summarized and refined the discussion and deployed a clear action plan. He asked the team to accelerate the systematization and standardization of case resources; formulate differentiated case promotion combination strategies based on the characteristics of different customer groups and channel attributes to achieve accurate communication; and strengthen cross-department collaboration and empowerment, especially the technical and marketing teams. Close linkage to ensure the accuracy of case data, professionalism of presentation and effective communication of technical highlights. Through a deep collision of ideas, this jutone business school special training camp not only gathered the consensus of "conveying core values through true and good stories", but also ignited the engine of business breakthroughs. In the future, jutone will continue to promote the deepening of value and case marketing strategies, and is committed to transforming each "good story" derived from practice into a core magic weapon for jutone to win customers 'lasting trust in fierce market competition.